All About - Business Model Canva

| About The Event |

Business Model Canvas已經是今天大部分商科學院的基本課程, 這一套看似能以視覺化形式去簡化複雜商業結構的工具, 深受初創及不是專業商業策劃的人所喜愛。

可是在有經驗的營商者眼中,它卻充滿漏洞, 更令使用者規劃錯誤的商業方案。

本課程會先簡短介紹使Business Model Canvas聲名大躁受的兩本書, “Business Model Generation” “Value Proposition Design” 再指出當中大部分使用者在應用時出現的錯誤及漏洞。透過介紹不同層面的營商視野, 令學員更充份野解商業方案的策劃及思考。

本課程適合C- level的管理層, UX設計師及市場策劃人員報讀。

Key Concepts/Keywords:

- The correct ways of using Business Model Canvas
- Understanding Value Proposition Design
- Logic of Business
- Sourcing reference and data for market evaluation
- UX and persona evaluation
- Business is not Economy
- Goal and strategies in business
- Company Culture
- Politic and Business
- Scale Up
- Future Value


| Host Background |

Sic Leung
國際用户體驗委員會香港分會會長 (Chairman of IxDC Hong Kong) , 理工大學設計學院客藉講師, 前汕頭大學長江藝術及設計學院講師, 前廈門大學設計學院講師, 2016與學生在深圳成立初創公司成功獲得三千萬投資及一億估值, 2018年在香港成立PhaseX營商策略顧問團隊以創新思維協助營商者作企業價值轉型創新。


| Date & Time | 

Date : April 27th, 2019 (Saturday)

Time : 11am - 4pm (5 Hours) 

Language: Cantonese


| Venue |

We will be at the small studio bar inside Kafnu. Kafnu is located on the 2nd floor of the newly opened Kerry Hotel on Hung Luen Road 38. The closest MTR is Whampoa MTR exit C2. You can also conveniently access the venue from Hong Kong Island via the North Point <--> Hung Hom Ferry which takes only 7 minutes. Schedule here:

Kafnu Hong Kong

2/F, Kerry Hotel, 38 Hung Luen Road, Hung Hom


| Ticket Fee |

Standard: HKD 880

Max pax : 10